Privacy policy

Effective Date: June 19, 2026

1. Introduction

This website is operated by GenieCraft Enterprises LLC, doing business as SoulLux Wellness ("we", "our", or "us"). We are committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by SoulLux Wellness.

This Privacy Policy applies to our website, soulluxwellness.com, and its associated pages and services (collectively, our "Service"). By accessing or using our Service, you acknowledge that you have read and understood this Privacy Policy and how we collect, use, and disclose your information.

2. Definitions and Key Terms

  • Cookie: A small piece of data saved by your web browser that may be used to remember preferences, support website functionality, and understand how visitors interact with our website.

  • Company: When this policy mentions "Company," "we," "us," or "our," it refers to GenieCraft Enterprises LLC, doing business as SoulLux Wellness.

  • Country: The United States.

  • Customer: A person who visits our website, contacts us, or purchases products from SoulLux Wellness.

  • Device: Any internet-connected device, such as a phone, tablet, computer, or other device used to access our website.

  • IP Address: A unique numerical address assigned to a device connected to the Internet.

  • Personal Data: Information that identifies, relates to, describes, or could reasonably be associated with an individual.

  • Service: The SoulLux Wellness website and related ecommerce services.

  • Third-Party Service: A company or service provider that assists us with website operation, payment processing, shipping, analytics, advertising, fraud prevention, customer support, or other business functions.

  • Website: SoulLux Wellness's website, which can be accessed at soulluxwellness.com.

  • You: Any person who accesses, browses, contacts, or purchases from our Service.

3. Information We Collect

We may collect information from you when you:

  • Visit or browse our website

  • Create an account, where available

  • Place an order

  • Contact customer service

  • Subscribe to our newsletter or marketing communications

  • Fill out a form

  • Participate in a survey, promotion, or other website feature

Personal Information Collected

Depending on how you interact with our Service, we may collect:

  • Name

  • Email address

  • Phone number

  • Shipping address

  • Billing address

  • Order and transaction information

  • Payment-related information processed through our payment providers

  • Information you provide when contacting customer support

  • Device, browser, IP address, and website usage information

We do not need your full payment card details to complete a purchase when payment is processed through a third-party payment provider. Payment information is handled according to the applicable provider's privacy and security practices.

4. How We Use the Information We Collect

We may use the information we collect from you for the following purposes:

  • To Process Orders: To process purchases, payments, shipping, returns, refunds, and other transactions.

  • To Provide Customer Service: To respond to questions, requests, and support inquiries.

  • To Communicate With You: To send order confirmations, shipping updates, service messages, and other information related to your purchases or inquiries.

  • To Improve Our Website: To understand how visitors use our website and improve its functionality, content, and shopping experience.

  • To Personalize Your Experience: To remember preferences and provide a more relevant browsing and shopping experience.

  • To Prevent Fraud and Protect Our Service: To detect, investigate, and prevent fraudulent, unauthorized, or potentially harmful activity.

  • To Send Marketing Communications: Where permitted by law and where applicable, we may send promotional emails or other marketing communications. You can unsubscribe from marketing communications at any time.

  • To Comply With Legal Obligations: To comply with applicable laws, regulations, legal processes, and lawful requests.

5. Information from Third Parties

We may receive information about you from third parties when necessary to operate our business and provide our services.

For example, we may receive information from:

  • Payment processors

  • Shipping and fulfillment providers

  • Fraud prevention services

  • Ecommerce and website service providers

  • Analytics or advertising providers

  • Other service providers that assist us with operating our business

These third parties may provide information necessary to process an order, confirm a payment, deliver a package, prevent fraud, or provide other services on our behalf.

6. Sharing Your Information

We may share your information with:

  • Third-Party Service Providers: Trusted companies that assist us with payment processing, order fulfillment, shipping, customer service, website hosting, analytics, fraud prevention, advertising, and other business operations.

  • Payment Providers: Payment processors that process transactions and payments on our behalf.

  • Shipping and Fulfillment Providers: Companies that help us prepare, ship, track, or deliver your orders.

  • Business Transfers: In connection with a merger, acquisition, financing, sale of assets, or other business transaction.

  • Legal Requirements: When required to do so by law, legal process, court order, or valid request from a governmental authority.

  • Protection of Rights: When reasonably necessary to protect our rights, property, customers, website, or the safety of others.

We do not sell your personal information simply because you make a purchase from us.

7. Cookies and Similar Technologies

We use cookies and similar technologies to support our website and understand how visitors interact with our Service.

  • Cookies: Small files stored on your device by your web browser.

  • Use of Cookies: Cookies may help us remember preferences, maintain shopping functionality, improve website performance, understand website usage, and support relevant marketing or analytics.

  • Managing Cookies: You can adjust your browser settings to refuse or delete cookies. Some website features may not function properly if certain cookies are disabled.

Third-party services used on our website may also use cookies or similar technologies in accordance with their own privacy policies.

8. Data Security

We take reasonable measures designed to protect your personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Payment information is processed through third-party payment providers that use security measures designed to protect payment transactions.

However, no method of transmitting or storing information over the Internet is completely secure. While we take reasonable precautions to protect your information, we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, process transactions, maintain business and transaction records, comply with legal obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.

When personal information is no longer reasonably required, we may delete or securely dispose of it in accordance with applicable requirements.

10. Your Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including:

  • Access: The right to request access to personal information we hold about you.

  • Correction: The right to request correction of inaccurate or incomplete information.

  • Deletion: The right to request deletion of certain personal information.

  • Restriction: The right to request that certain processing of your information be restricted.

  • Objection: The right to object to certain uses of your personal information.

  • Data Portability: The right to request certain personal information in a portable format, where applicable.

  • Marketing Preferences: The right to opt out of promotional communications.

To exercise an applicable privacy right, please contact us using the information in Section 15. We may need to verify your identity before completing certain requests.

11. Children's Privacy

Our Service is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18.

If you believe that a child has provided us with personal information, please contact us so that we can take appropriate steps to address the situation.

12. International Data Transfers

Our service providers may process or store personal information on servers or systems located outside your state, province, or country.

By using our Service, you understand that your information may be processed in locations where privacy laws may differ from those in your jurisdiction. We take reasonable steps to ensure that information is handled in accordance with applicable requirements.

13. Links to Other Websites

Our Service may contain links to third-party websites, services, or applications that are not owned or controlled by us.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

14. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. Changes take effect when the updated policy is posted on this page with a revised Effective Date.

We encourage you to review this page periodically for updates.

15. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: